Eurowings

Always on Campaign

Brand Analyse, Kampagnenplanung und -organisation, Influencer-Akquise

Your browser does not support the HTML5 canvas tag.

+

45

K

Follower

Your browser does not support the HTML5 canvas tag.

+

14

Mio

Views

Your browser does not support the HTML5 canvas tag.

+

12

%

Average Engagement Rate

What did we do?


Gen Z Brand Analysis with PTH Insights


By conducting surveys, PlayTheHype has the opportunity to collect data of 180k teens. These surveys are essential in order to comprehend the young generations’ mindset. Based on the data we accumulate, we can help the brand to implement a successful and effective campaign.


Campaign Planning and Implementation


We develop und realize campaigns with the purpose of reaching young generations and providing visibility for the brand.


Influencer-Acquisition


We select suitable creators, that have the right target group reach in order to represent the brand. We communicate ideas and concepts for the videos. Nonetheless we always provide creative freedom to accomplish complete authenticity and originality.


Key objectives

  1. build an English-speaking TikTok account for Eurowings from scratch
  2. use platform-compatible story-telling techniques in order to raise
    awareness for Eurowings flight offers and emotionalize the brand
  3. our target group is Generation Z and by making use of specific trends
    and hypes we wanted to fully reach our target group
  4. build a strong relationship with the community


Outcome


KPI's

  • 50k+ followers after 3 months (October 2021)
  • 6.5 Mio.+ hashtag views (#eurowings)
  • Community activation with viral top comments (+ 1 Mio. Likes on comments)
  • Second biggest airline TikTok account

x

Always on Campaign

Eurowings

interessiert?

drop us a line.

Und wir erschließen dir gemeinsam eine neue Zielgruppe

Kontakt